Louddaaa

Louddaaa was born in Lagos, Nigeria, and is originally from Ekiti State. During his university education, he was introduced to music production software by a roommate. His interest in music production deepened during his National Youth Service Corps (NYSC) year, when he began to focus more seriously on sound engineering.^[5][6]

Louddaaa joined Mavin Records as a sound engineer after a series of unsuccessful attempts to enter the industry. While primarily responsible for engineering recording sessions, he began producing instrumentals during off-hours. One of his beats was selected by Mavin CEO Don Jazzy, who encouraged Ayra Starr to record over it. The track became "Away", which served as Starr’s breakthrough single.^[2][6] Following the success of "Away", Louddaaa contributed to Ayra Starr’s subsequent albums, including 19 & Dangerous and The Year I Turned 21. He has since expanded his collaborations across the Nigerian music industry, working with artists such as: Black Sherif, Tion Wayne, and ArrDee.