Love (Inna song)

"Love"

An 18-second sample of "Love", an EDM and house song featuring high-pitched vocals; it was compared to the work of English rock band New Order.^[2]

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"Love" was exclusively presented on Romanian website Urban.ro and released to Romanian radio station Radio 21 on 16 February 2009,^[3][4] where it was played for the first time during the "Muzica Ta" ("Your Music") radio programme hosted by Marian Soci.^[5] The single's radio release had previously been delayed for unknown reasons.^[5] On Radio 21's website, a sample of the song was also posted prior to its premiere, while an editor thought that it was Inna's "gift" for her fans for Valentine's Day.^[4]

Written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, "Love" was released as the second single from Hot (2009), Inna's debut studio album, following her debut song of the same name (2008).^[3][6] According to The Hindu's Neeti Sarkar, "Love" is a cadenced song that belongs to the EDM and house genres. Its lyrics talk about "how complicated situations of love can become".^[2] Paul Lester of The Guardian noticed "high-on-helium girly vocals" in the composition of "Love" and Hot album track "On and On". He also compared both songs to the work of English rock band New Order, listing their track "True Faith" (1987) as an example.^[7]

An editor of Romanian magazine Unica predicted the recording to be commercially successful.^[8] It reached number four on the Romanian Nielsen Music Control chart, Inna's second consecutive top five hit in the nation after her debut single "Hot" topped the chart in December 2008.^[9][10] "Love" also peaked at number five in Slovakia,^[11] while further top 10 placements were achieved in Hungary and Czech Republic.^[12][13] In Spain, the recording debuted on the Spanish Singles Chart at number 37 as that week's highest debut, while peaking at number 31.^[14] "Love" was nominated in the Top 1 Romania 2009 and Girls – The Best Hit 2009 categories at the 2009 Romanian Top Hits Awards,^[15] as well as in the Best Song in the Balkans from Romania for 2009 category at the 2010 Balkan Music Awards.^[16]

An accompanying music video for "Love" was uploaded onto label Roton's official YouTube channel on 7 May 2009.^[17] It was shot by Bogdan Bărbulescu on 21 April 2009 in an abandoned hall in Bucharest, Romania during the span of 14 hours.^[8][18] Filming began at about 8:00 in the morning.^[8] According to Unica, Bărbulescu's concept for the video was a fight between good and evil, which he showcased through "impressive" contrasts.^[8] Making-of footage of the clip was published on the same day on Urban.ro.^[18]

The visual opens with a confluence of black and white flowing water fluxes, followed by a ballerina pirouetting through the air "in a grim decor, full of old machines".^[8] Subsequently, a boxer is shown beating a punching bag, while a topless man empties a water bottle onto him and a woman sporting a white hoodie holds a bat in her hands. Later in the video, the aforementioned appear to fight against people masked entirely in black. Near the end, Inna walks among the two parties before they disappear. Interspresed shots show the singer wearing a white leotard with a black corset and a long white veil attached to it, as well as the topless man jumping in the air. Some of the video's scenes are played in slow motion or backwards.^[17]

An editor of Unica praised the clip's concept and elaborated: "The link between the two worlds [of good and evil] is made by Inna, who wears a special outfit meant to highlight both the positives and the negative characters. The new video brings us a happy end in which love conquers, as we can see from the title of the single." They also thought that the clip was awaited in "more than 10 countries" due to the success of Inna's precedent single.^[8]

• Official versions^[A]

1. "Love (Play & Win Radio Edit Version)" – 3:39
2. "Love (Play & Win Extended Version)" – 5:02
3. "Love (Original Version)" – 4:14
4. "Love (UK Radio Edit Version)" – 2:23
5. "Love (Dandeej Remix)" – 5:15
6. "Love (DJ Andi Remix)" – 5:44
7. "Love (eSQUIRE Radio Edit)" – 3:54
8. "Love (eSQUIRE Club Remix)" – 5:57
9. "Love (7th Heaven Radio Edit)" – 3:51
10. "Love (7th Heaven Club Remix)" – 6:35
11. "Love (Klubfiller Club Remix)" – 6:35
12. "Love (Klubfiller Dub)" – 6:30

• List of music released by Romanian artists that has charted in major music markets

• Official music video on YouTube