Love Aaj Kal Porshu

The film revolves around the timeline of three days - yesterday, today and tomorrow. Kalki Maitra is the owner of Paradise Hotel and also the producer of a television show titled "Prothom Dekha", which is about the story of two strangers who meet for the first time. The lead pair working in show, wake up everyday with a new identity, as a completely changed person. As a result, the prothom dekha or first meetup takes place between different people on each of the three days. On one day, the first meet up takes place at a coffee shop between a cricketer Tripti and singer Abhirup while on another day, the meet up occurs between business reporter Abhishek and a model Tapsee. Another day, Abhijit meets Tania.

Mr. Batuk is the person behind these daily identity changes. With the help of an innovative technology, every nights he puts in several new information into the brain of Arjun and Madhumita. As a result, it creates new memories in their brain overnight. When they wake up in the morning, he or she is a completely different person, with no connections from the previous day. Abhishek not knows Abhirup nor does Tapsee know Tripti. In this manner, the same people are falling in love everyday but with a different character. Further, the true identity of the characters are revealed along with information about the longevity of a first meet up of this kind.

• Arjun Chakrabarty as Avik a.k.a. Avishek / Abhijit / Abhirup^[6]
• Madhumita Sarkar as Tista a.k.a. Tania / Tapsee / Tripti
• Paoli Dam as Kalki Maitra
• Anindita Bose as Leena
• Anirban Chakrabarti Chakrabarti as Ganesh
• Abhijit Guha as Botuk

In an interview with The Telegraph, the director revealed that the title of the film is suggestive of the idea of the eternal nature of love, which exists between the lead duo across three days; yesterday, today and tomorrow.^[7] He revealed that he came up with the idea of this film from his observation asa to how everything around us slowly becoming doctored. He mentioned that we are told who to worship and who to not, what to eat and what not and were are being brainwashed about who is a hero and who is a villain. He wanted to present this troubling thought persisting in our society through an entertaining love story.^[8]

The Shubh Muhurat of the film took place at the SVF office on 15 October 2019. The Shubh Muhurat ceremony was also shared by the Muhurat of Srijit Mukherji's then upcoming film, Dwitiyo Purush. The shooting of the film was started from the second week of November 2019 and was wrapped by December 2019.^[9]

Initially, he decided to cast Ritwick Chakraborty but changed his decision to cast Jisshu Sengupta, after completing the final draft. But due to date issues of Jisshu, he was replaced by Arjun as the male lead.^[10] Madhumita Sarcar was his first choice for the script.^[11] Paoli Dam agreed to play a negative shaded role in the film, owing to the character of Kalki Mitra in the film.^[12] In an interview with The Times of India, Madhumita mentioned that initially she was skeptical about the kissing scenes and steamy scenes in the movie as the audience is used to her image of a traditional girl wearing saree or salwar from her previous films. But after shooting a few, she mentioned that she was comfortable with those scenes.^[13][14]

The official teaser of film was released on 31 December 2019 by Shree Venkatesh Films.^[15] The trailer was released on 1 February 2020.^[16] The event was marked by music performances from Dev Arijit and Nikhita Gandhi.^[17] A special screening of the film was held on 20 February 2020, which was attended by young and newcomer actors, actresses and musicians in the industry.^[18][19]

The music of the film has been composed by Arindom Chatterjee. The lyrics have been penned by Prasen.^[20]

The first single "Shune Ne" was released on 14 January 2020.^[21] The second single "Aye Dekhe Jaa" was released on 9 February 2020.^[22] The third single "Tomay Notun Kore" was released on 16 February 2020.

The film was released in the theatres on 14 February 2020, on the celebration of Valentine's Day.^[23]