Low (Flo Rida song)

Summarize Fact Check

"Low" has been described as a danceable hip-hop song,^[3] but more specifically crunk and Miami bass.^[4][5] The song features an Eurohouse aesthetic with 808 drum machines such as kick, sub bass, cymbals and handclaps.^[6] It has a verse–chorus form while the melody is an arpeggiated ostinato note sequence instead of a chord progression. T-Pain's rely heavily on synthesizers, with him using Auto-Tune and call and answer during the chorus. The song is written in the key of E♭ minor. Set in the time signature of common time, it has a moderate tempo of 128 beats per minute. T-Pain's vocal range spans nearly two octaves from B♭₂ to F♯₄.^[7]

Lyrically, the song describes a sexually desirable girl dancing in a club, and the singer's efforts to hook up with her, primarily by flaunting displays of cash. The girl is described in the chorus as wearing "Apple Bottom jeans" and "boots with the fur".^[6]

The song debuted at number 91 on the U.S. Billboard Hot 100 for the week of November 6, 2007, and reached number 1 for the week of December 30, 2007.^[8] The song stayed on the Hot 100 for thirty-nine weeks before dropping out in June 2008.^[9]

"Low" held the top position longer than any song did in 2008 (see List of Billboard Hot 100 number-one singles of 2008), and was the longest-running Hot 100 number 1 single since Beyoncé's "Irreplaceable".^[10] The song is also the longest-running number 1 single in the history of the Billboard Digital Songs chart, topping the chart for thirteen weeks, and also on the now-defunct Pop 100 chart, where it ruled for twelve weeks.^[11] For the week of June 29, 2008, it became the first song ever to sell four million digital copies in the US,^[12] and then for the week of June 21, 2009, the first to sell over five million copies.^[3] It was best-selling digitally-downloaded song until it was surpassed by the Black Eyed Peas' "I Gotta Feeling" in May 2010.^[13] The song sold over six million in digital sales by August 7, 2011,^[5] and reached its seven millionth sales mark in sales in June 2014.^[14]

The physical release of the single occurred in the UK for the week of March 24, 2008. For the week of July 20, 2008, the song moved up to number 19 on the UK Singles Chart, several months after its official release. It spent seventy-five weeks on the chart.^[15] As of January 2012, the song has sold 613,434 copies in the UK.^[16]

The song was ranked at number 26 on Billboard's All Time Hot 100.^[4] The song was also ranked the number 1 song for 2008 in Billboard's ranking of the Billboard Year-End Hot 100 singles of 2008. For the week of December 28, 2008, it was listed at number 11 on the UK Singles Chart year-end countdown and was named the highest-selling single in Australia in 2008. The song was a hit in Europe, reaching the Top 10 in Finland, Denmark and Belgium, and the Top 40 in Germany, Hungary, Norway and France.

The music video of "Low" was directed by Bernard Gourley and contains certain clips from Step Up 2: The Streets. It also contains cameos from Rick Ross, DJ Khaled, Cool & Dre, Briana Evigan, Torch and Gunplay of Triple C's and Jermaine Dupri. Also, T-Pain and Flo Rida are in a nightclub in a few scenes. The music video reached the top spot on MTV Jams for five days, and for twenty-two days on TRL. The music video was also nominated at the 2008 MTV Video Music Awards for Best Male Video and Best Hip-Hop Video, but lost to Hurricane Chris' "Playas Rock" (Best Male Video) and Birdman's "Pop Bottles" (Best Hip-Hop Video) music videos.

European CD single

1. "Low" – 3:53
2. "Low" (Travis Barker Remix) – 4:15

Europe maxi-CD

1. "Low" – 3:53
2. "Low" (Instrumental) – 3:53
3. "Birthday" (Amended Version)
4. "Low" (Video)

71 Digits x Flo Rida - Digital download

1. "Low" (71 Digits Version) – 2:15
2. "Low" (71 Digits Extended Edit) – 3:30

Summarize Timeline Fact Check

In 2020, the American grocery chain Kroger and their subsidiary stores began to use the song's chorus for a series of animated ads, highlighting coupons and low prices.

At the start of 2021, the ads became a minor Internet meme with user-generated YouTube and TikTok remixes.^[89]

A parody of the song highlighting price drop was used in the 2021 Lazada 11.11 TV commercial featuring K-Pop boy group Seventeen in the ASEAN region, where it was sung in Indonesian, Tagalog, Thai, Vietnamese, and English.^[90]

In 2026, Dutch DJ Hardwell released a reworked version of the song in collaboration with Dr Phunk and Azteck, through his label Revealed Recordings. The version retains elements of the original composition while featuring newly recorded vocals.^[91]