Lucky Mobile

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Company typeSubsidiary
FoundedDecember 4, 2017; 7 years ago (2017-12-04)
Areas served
Canada
Lucky Mobile
Company typeSubsidiary
IndustryMobile virtual network operator
FoundedDecember 4, 2017; 7 years ago (2017-12-04)
Areas served
Canada
Products
Services
ParentBell Canada
Websitewww.luckymobile.ca

Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus.[1] It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus).[2]

After being announced on December 1, 2017, Lucky Mobile launched on December 4.[3] At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively.[2] Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright.[4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.[5]

Network

Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada.[6]

Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card. [7]

Retail presence

References

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