Luke Booth
British designer
From Wikipedia, the free encyclopedia
Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG[clarification needed], retail and leisure markets.[1]
Background
Booth studied Product Design at the Central Saint Martins (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray.[2] In 2011 Booth set up P4CK with Eves.
Dragons Den
Co-founders of P4CK, Booth and Eves appeared on BBC's Dragons' Den Episode 11 Series 10.[3]
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis liked the idea and said that he was willing to back the idea,[4][5][6] giving Booth and Eves £50,000 for 30% equity in their business.
Products
Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.[7]
BevBax- Carry food and drink in one hand.
Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.
Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.[8]
3-Sided Christmas cracker