Lyckoslanten
Children's magazine in Sweden
From Wikipedia, the free encyclopedia
Lyckoslanten (Swedish: Lucky Penny) is a free quarterly children's magazine based in Stockholm, Sweden. It has been in circulation since 1926.
| Categories | Children's magazine |
|---|---|
| Frequency | Quarterly |
| Publisher | Vi Media AB |
| Founder | Sparbankerna |
| Founded | 1926 |
| Country | Sweden |
| Based in | Stockholm |
| Language | Swedish |
| Website | Lyckoslanten |
History and profile
Lyckoslanten was started by Sparbankerna (Savings Banks Association) in 1926.[1][2] Its first issue appeared on 30 October 1926.[3] The magazine is owned by Swedbank and Sparbankerna.[4] It was formerly distributed by Postsparbanken.[1] It is published by Vi Media AB on a quarterly basis.[4] Its headquarters is in Stockholm.[4] One of its early directors was Erik Elinder who served in the post until 1950.[5]
Lyckoslanten is a free magazine and is sent to Swedish school children attending the grades of 4–6.[4] The goal of the magazine is to improve children's inclination to thrift[1] and their financial literacy skills.[6] It also encourages children to think about how they use their allowance.[3] It covers funny comics, competitions and tips.[3] The magazine has published several comic strip series, including Spara och Slösa.[1] It was featured in the magazine from its start in 1926 to 1963 as part of the savings campaigns.[5][7]
In 1957 Lyckoslanten enjoyed the highest level of circulation.[3]