M4 Sport
From Wikipedia, the free encyclopedia
 | |
| Country | Hungary |
|---|---|
| Broadcast area | Nationwide |
| Programming | |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | Duna Média (MTVA) |
| Sister channels | |
| History | |
| Launched | July 18, 2015 |
| Links | |
| Website | www |
M4 Sport is a Hungarian terrestrial television channel owned and operated by Duna Média since 2015. On this channel, events of the 16 prominent Hungarian sports are carried, as well as international sports events, events featuring outstanding Hungarian athletes, and the broadcast of their competitions and championships. All of this includes self-produced shows. M4 Sport provides approximately 10 hours of "live" sports broadcasting per day.
On July 18, 2020, on the channel's fifth birthday, it was announced that a new channel called 'M4 Sport+ would be launched from September 12. For the time being, the new channel can only be viewed for a limited time, on weekends between 14:00 and 22:00 in the time slot shared with Duna World, not only in Europe, but also in those parts of the world where Duna World's programs are broadcast to Hungarians abroad.[1] The terrestrial coverage of the channel is 99.6% of Hungary's territory.[2] In 2022, the channel had an audience share of 2,7%.[3]
The channel's advertising time is sold by Atmedia.
Based on the amended Media Act, service providers were obliged to transmit the subscription-free M4 Sport as of July 1, 2015, in one of the first program slots, just like the other networks of the MTVA, with the exception of M3. On analog networks, the channel mostly replaced Duna World, on digital channels it got a new frequency along with its HD version, including on MinDig TV. Thus, the HD version of Duna World did not have to be transmitted, although it was not discontinued either, because it is still available on some service providers.[4]
The channel is also available in HD quality on the Eutelsat 9A satellite (11,958 MHz), also replacing Duna World HD. However, a significant part of the broadcasts here are geoblocked for rights reasons (such as the Formula 1 broadcasts and their special races), so anyone who wants to watch the channel abroad must obtain a code card from the MTVA for this purpose.
M4 Sport is the first sports television in Hungary, whose programs are subtitled on Teletext, on page 444. MTVA uses an automatic speech recognition system for live broadcasts. Because of this, the subtitles of Duna World have been moved to page 555 since July 1, 2015.
The channel identification logo, on the other hand, is not located on the left, but on the upper right corner, like the rest of the public TV broadcasters, due to the uniform appearance of international broadcasts (e.g. Formula 1). M4 Sport was the first public television with an independent image since the 2012 image update. Later, the M1, M2 and M5 also got it.
The M4 Sport was the first to use a logo different from the first three channels (slanted and non-equal length lines). In the case of parallel broadcasts, the more important event is broadcast by M4 Sport, while the other is usually broadcast by Duna World or Duna. In August 2016, during the Rio Olympics, M4 Sport exclusively broadcast the events of the Olympics, other sports events and M4 Sport's magazine programs were broadcast by M5 during this time.
Five times a day, it broadcasts the daily current affairs program Egy Perc Híradó of the M1 channel.
On June 9, 2021, for the time of the Tokyo Olympics, five new supplementary channels for online pop-up broadcasts were launched, M4 Sport 1, M4 Sport 2, M4 Sport 3, M4 Sport 4 and M4 Sport 5. Their pop-up programs are exclusively available on m4sport.hu is available and contains broadcasts that did not have a place on the terrestrial channels.[5] On June 11, 2021, the channel got a new look, and the studio was also renewed.
