MAD Solutions
Music distribution company in Nigeria
From Wikipedia, the free encyclopedia
Measurable Accurate Digital Solutions (doing business as M.A.D Solutions) is a Nigerian music distribution company founded in 2017 by Bugwu Aneto-Okeke.
History
M.A.D Solutions was established by Bugwu Aneto-Okeke in May 2017 in Lagos and started off by securing licensing agreements with Apple Music and YouTube. Aneto-Okeke then partnered with Merlin to explore more licensing rights.[1] In 2021, the headquarters were moved to Houston, Texas.[2]
M.A.D Solutions distributes contents using digital service providers (DSPs) such as Spotify, Boomplay, Ayoba, Audiomack, Triller, and TikTok.[1][3]
As of 2023[update] M.A.D Solutions has amassed over 9 billion streams across its DSPs.[4][5]
Services
M.A.D Solutions distributes audio and video contents in over 45 distributions services across different genres.[1][6]
Through ENGAGE, a record label and subsidiary of MAD Solutions, through a partnership with Chordcash and Artsplit, MAD Solutions allows fans to support their artist.[4] Engage as a record label and talent incubator offer a 360 label service to artist.[6]
M.A.D Solutions distributes music for Afrobeats artists such as Runtown, Phyno, Flavour, Ric Hassani, Simi and Nigerian gospel artists such as Mercy Chinwo and Moses Bliss.[1][2][7]