MAG Interactive
From Wikipedia, the free encyclopedia
- Daniel Hasselberg
- Roger Skagervall
- Kaj Nygren
- Johan Persson
- Fredrik Stenh
- Anders Larsson
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Video games |
| Founded | 2010 |
| Founders |
|
| Headquarters | , |
Area served | Worldwide |
Key people | Daniel Hasselberg (CEO)
Magnus Wiklander (CFO) Kaj Nygren (CTO) |
| Products | QuizDuel, Wordzee, WordDomination, Ruzzle, WordBrain |
Number of employees | 114 |
| Parent | Mobile Access Group Sweden AB |
| Website | maginteractive |
MAG Interactive is a Swedish mobile game developer and publisher founded in 2010 by Daniel Hasselberg, Roger Skagervall, Kaj Nygren, Johan Persson, Fredrik Stenh and Anders Larsson.[1] Best known for its debut word game Ruzzle, and quiz game QuizDuel, MAG Interactive focuses on the casual games market by developing and acquiring social and educational based games for iOS, Android.[2]
Founding
Before creating MAG interactive, founders Daniel Hasselberg and Kaj Nygren met in 1999 while working at an Ericsson research lab. Together with mutual friend Roger Skagervall, they created a small company called "Connect Things". From that company, the three entrepreneurs went on to create "Mobile Access Group Sweden AB" in 2003, which originally focused on music streaming platforms.[3] With the addition of Anders Larsson, Frederik Stenh and Johan Persson, Mobile Access Group Sweden AB transitioned into app development consulting in 2008. Four years later in 2012, the now named MAG Interactive, released their first proprietary game onto the Swedish market . The word play based game was called "Rumble" and went on to be renamed "Ruzzle", it is the cornerstone of MAG's game line up. From that point on MAG acquired many other social game concepts, including "Word Brain" and QuizDuel.[4][5]
Acquiring Delinquent
In 2015 MAG Interactive acquired UK-based development studio Delinquent, increasing their staff number to 50 people. Their first joint project was a free-to-play match-3 game, Potion Pop, which successfully received millions of downloads.[6]
Acquiring FEO Media and IPO
In 2017, MAG Interactive underwent some structural changes as a company. The first being the October acquisition of Swedish game studio FEO Media, maker of QuizDuel.[7] In addition to the acquisition, MAG Interactive became a publicly traded company on December 8, with its listing on NASDAQ First North.[8]
Acquiring Sventertainment
In August 2020 MAG Interactive announced the acquisition of Swedish media company Sventertainment AB, maker of the live trivia app PrimeTime, for 20 million SEK.[9]
Acquiring Apprope
In December 2020, MAG Interactive announced the acquisition of Swedish game studio Apprope through an initial cash purchase price of 50 million SEK.[10] Founded in 2012 by Daniel Lodin and Markus Wedenborn, Apprope is a maker of casual mobile games for iOS & Android including titles such as WordBubbles and Word Mansion.