MTI Digital
From Wikipedia, the free encyclopedia
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| Company type | Private |
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| Founded | Southfield, MI, (1988) |
| Headquarters | Miami Beach, FL, US |
Area served | United States, Canada |
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MTI Digital is a provider of in-store music, advertising, digital signage, on-hold messaging and hold music for retail stores, supermarkets, convenience stores, and restaurants in the United States and Canada.
MTI Digital was founded in 1988[1] as Music Technologies International by Lorraine Golden, who previously acted as general manager for Detroit radio stations WNIC and WQRS, and owner of WDTX.[2][3] The company was founded as an alternative to the easy-listening elevator music that was common in retail stores of the 1980s,[4] instead providing an experience similar to that of FM radio with popular music interspersed with commercial advertising.[5]
MTI initially provided background music by satellite to retailers such as Kmart,[6] tailoring the music and advertising to each specific retailer and its vendors.[7] In 2000, the company partnered with fellow background music provider Muzak (now Mood Media) to focus on in-store advertising sales to retailers such as Toys "R" Us and Rite Aid. This partnership saw MTI's focus shift from background music to point of sale advertising targeted at a retailers’ customers for much of the next decade.[5]
MTI ended its partnership with Muzak and pivoted back to in-store background music by 2009.[8] The company rebranded as MTI Digital in the 2010s and now provides music and messaging via digital receivers rather than satellite,[9] as well as digital signage, menu boards, and sound system design.[10]
In 2024, Bradley Golden took over MTI. He joined the company in 1999 as general legal counsel after years in private practice.[11]
MTI Digital today offers service to restaurants, retailers, convenience stores, discount department stores, hotels, and gas stations.