Macoy Dubs

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Born
Mark Averilla
Occupations
  • Content creator
  • television host
  • educator
  • actor
Yearsactive2017–present
Macoy Dubs
Born
Mark Averilla
EducationColegio de San Juan de Letran
Occupations
  • Content creator
  • television host
  • educator
  • actor
Years active2017–present
Known for"Macoy Dubs" videos
Auntie Julie
Lunch Out Loud

Mark Averilla, professionally known as Macoy Dubs, is a Filipino content creator, television host, actor, and educator.[1] He is best known for his Tagalog-dubbed videos of popular films and for creating the comedic persona "Auntie Julie".[2]

Mark Averilla came from a broken family, as his parents separated when he was two years old.[2] During his childhood, he experienced bullying in grade school due to his weight and asthma.[2]

He attended Colegio de San Juan de Letran in Manila, where he completed a degree in Communication Arts.[3][2] During his time in school, he was active in theater groups and served as a student council officer.[2][3]

Before his career in social media, Averilla worked as an Overseas Filipino Worker (OFW) in Qatar as a property consultant.[3] He later returned to the Philippines and worked as a college instructor at his alma mater, Colegio de San Juan de Letran, where he taught advertising and broadcasting.[4][5]

Career

Content creation

Averilla began creating content in December 2017.[1] He gained initial popularity on Facebook by posting Tagalog-dubbed versions of clips from Western films such as Mean Girls and The Devil Wears Prada.[6] His dubbing videos popularized the phrase "Ganda ka?" (transl.Are you beautiful?).[6][7]

In 2019, Averilla revealed that a brand had dropped a collaboration with him because he was considered "too gay," sparking discussions about discrimination in the advertising industry.[7] By 2021, his Facebook page had reached over one million followers.[8]

"Auntie Julie" persona

During the COVID-19 pandemic in 2020, Averilla introduced a new character named "Auntie Julie" on TikTok.[9] The persona is depicted as a wealthy, progressive aunt from Saint Pedro Poveda College who wears pearl jewelry.[10][11] The character became known for giving life advice, discussing sex education, and matchmaking her son.[1][9]

In August 2020, Averilla briefly halted the "Auntie Julie" series, citing "cancel culture" and negative comments that affected his mental health.[12][10] He resumed the character shortly after receiving support from fans and celebrities.[13][11]

Television, film, and podcasts

Averilla transitioned to mainstream television in October 2020 as a host for the noontime variety show Lunch Out Loud on TV5.[1] He also made guest appearances on the ABS-CBN show It's Showtime.[14] In 2024, he participated in auditions for the gag show Bubble Gang.[15]

He made his film debut in the 2024 movie Fruitcake, produced by Cornerstone Studios.[16]

In 2024, Averilla launched a podcast titled "Dogshow Divas" alongside fellow content creator Baus Rufo.[17] He has been recognized as part of the "new comedy royalty" in the Philippines alongside influencers Pipay and Sassa Gurl.[18]

Activism and advocacy

Averilla uses his platform to speak on social issues.[19] In 2020, he was a speaker at the "My Space, My Rights" virtual Children’s Rights Summit organized by the European Union Delegation to the Philippines.[20][4] He also joined other content creators in filing a petition against the Anti-Terrorism Act of 2020 and encouraged the public to speak out against disinformation.[19]

He has partnered with organizations like "We The Youth Vote" to encourage voter registration among the youth.[21] He defines an "influencer" as someone who contributes to the common good and remains socially relevant.[5]

Personal life

Averilla identifies as gay.[22] He has cited actress Jolina Magdangal as a major inspiration for his work and his "Auntie Julie" character; he was previously the president of a Jolina Magdangal fans club chapter.[2][1]

He is a car enthusiast and creates content related to automotive restoration.[23]

Public image and controversies

References

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