Maddela

Before the advent of migration and urban development planning, Maddela was inhabited by native tribes who resided within the Sierra Madre Mountains and the hinterlands of the Mamparang Ranges. The dominant tribes were the Ilongots (or Bugcalots) and the Dumagats, each with their distinct cultures and lifestyles.

The Ilongots occupied the western upland territory, extending upstream along the Cagayan River to Dupax, Nueva Vizcaya. They lived in organized villages with simple governments. In contrast, the Dumagats inhabited the eastern portion of the Cagayan River, living a nomadic lifestyle in makeshift huts made of forest leaves and subsisting on hunting and root crops.

In 1919, a group of 20 Ilocanos led by Forester Vicente Velasco settled along the Cagayan River, gradually expanding into the Pinappagan valley, now Maddela. The Ilocanos, known for their enterprising spirit, cultivated crops such as rice, tobacco, corn, and peanuts, and established friendly relations with the native tribes.

The period between 1922 and 1925 marked the beginning of permanent settlement, with Lt. Quintin Alcantara initiating the construction of a road connecting Pinappagan and Panang. Pinappagan was designated a municipal district attached to Bagabag, Nueva Vizcaya, with Eusebio Martin appointed as its first President. During the Japanese occupation, Marcos Pimentel and Fernando Castillo alternately served as municipal district mayors. In 1950, Pinappagan was renamed Maddela and became a regular town, with Jose Ancheta as its first mayor. The municipality was named in honor of former Nueva Vizcaya Governor Tomas Maddela.^[6]

Over the years, Maddela expanded its territory and governance structure, with Dionisio Sarandi elected as mayor in the first regular local elections in 1956. During Sarandi's term, several new barrios were created, leading to agricultural expansion and increased commerce and trade with neighboring towns in Isabela.

Today, Maddela comprises a total of 32 barangays, reflecting its growth and development over the decades.^[7]

Maddela is situated 30.48 kilometres (18.94 mi) from the provincial capital Cabarroguis, and 400.06 kilometres (248.59 mi) from the country's capital city of Manila.

Poverty incidence of Maddela

Source: Philippine Statistics Authority^{[14][15][16][17][18][19][20][21]}

The Schools Division of Quirino governs the town's public education system.^[23] The division office is a field office of the DepEd in Cagayan Valley region.^[24] There are two schools district offices that govern the public and private elementary and high schools throughout the municipality. These are the Maddela Zone I District Office, and Maddela Zone II District Office.^[25]

The famous Governors Rapid can be found in Maddela, in the Barangay of Divisoria Sur. It gained fame and attracted tourists after it was featured on Rated K of ABS-CBN along with the Siitan Nature Park in Nagtipunan, one of the Municipalities of Quirino Province.^{[citation needed]}

Maddela is also known for its festival, the Panagsasalog. It is an Ilocano term for "farmers on their way to farm". The Panagsasalog Festival is celebrated annually on July 10–12. The festival is also celebrated with the Search for Mutya ng Maddela along with some contests. On the last day, there is a parade of the reigning pageant winners, municipal officials, and barangay officials and with the drum and lyre corps of the near elementary and high schools.^{[citation needed]}

• 101.7 MHz DZVJ Radyo Natin Maddela
• 103.3 MHz DWQP Radyo Quirino