Madness of It All
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| Madness of It All | ||||
|---|---|---|---|---|
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| Studio album by | ||||
| Released | 13 April 1987[1] | |||
| Length | 66:21 | |||
| Label | Siren A&M (US) | |||
| Producer | Mike Howlett Don Was Frank Filipetti | |||
| The Ward Brothers chronology | ||||
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Madness of It All is the debut studio album from the British pop-rock band The Ward Brothers, which was released by Siren in 1987.
The album was not a commercial success, but two of its singles were UK chart entries; "Cross That Bridge" reached No. 32 in December 1986 and "Why Do You Run?" peaked at No. 81 in April 1987.[2] In the US, "Cross That Bridge" reached No. 32 on the Billboard Hot Dance Club Play chart.[3] The title track was featured in the Miami Vice episode "Love At First Sight".
| Review scores | |
|---|---|
| Source | Rating |
| The Philadelphia Inquirer |   [4] |
Robin Denselow of The Guardian picked the "light and tuneful" "Cross That Bridge" as the best song on the album, adding: "The rest of the LP sounds classy but anonymous; it's full of throbbing synthesised ballads, with a little funk and even a fashionable burst of electro-heavy metal thrown in. Decidedly forgettable."[5] Billboard noted Dave Ward's "distinctive chops", but felt the "fairly straightforward pop material has a way to go before dividends will be accrued".[6]
Cash Box listed the album as one of their feature picks during February 1987. They described the album as an "impressive debut" with "largely crafty dance-oriented rock".[7] Jack Lloyd of The Philadelphia Inquirer wrote: "Though the material is a bit uneven, there are a couple of above-average numbers such as "Over the Border" and "Cross That Bridge". The obvious flaw with a band like this is that what it does is fine, but what it does is not especially exciting."[8]
