Mag was first published in 1995.[1] The magazine was based in Ljubljana and was published on a weekly basis.[2] The weekly provided political news.[3]
The last publisher and owner of the magazine was the Delo publishing house which bought it in 2006.[4][5] In December 2007 the weekly was sold to Salomon 2000 which also published it.[6]
In early years Mag was a right-wing conservative publication.[7][8] However with the dismissal of the editor-in-chief in late 2007 it became a left liberal and centrist magazine.[4][6][7]
In 2003 the circulation of Mag was 17,000 copies, making it the second best-selling weekly in the country.[9] In 2007 the magazine sold 16,500 copies.[10] In 2008 its readership was 36,000.[4] The magazine became a supplement to daily Delo in 2009.[4] In May 2010 Mag ceased publication.[7]