Magnus Brännström
Swedish businessman
From Wikipedia, the free encyclopedia
Magnus Brännström (born June 4, 1966) served as the CEO and president and the board member of the beauty company Oriflame since 2006 until his departure from Oriflame in 2023.[1] He became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA).[2]
BornJune 4, 1966
Umeå, Sweden
EducationUppsala University, Harper College, International economics, Law, Russian
KnownforOriflame, CEO and President, Chairman of the World Federation of Direct Selling Associations (WFDSA)
Height1.81 m (5 ft 11 in)
Magnus Brännström | |
|---|---|
| Born | June 4, 1966 Umeå, Sweden |
| Education | Uppsala University, Harper College, International economics, Law, Russian |
| Known for | Oriflame, CEO and President, Chairman of the World Federation of Direct Selling Associations (WFDSA) |
| Height | 1.81 m (5 ft 11 in) |
| Predecessor | Sven Mattsson |
Board member of | formerly member of boards: Oriflame Group, Walnut Bidco Plc., Walnut Midco Limited, Ferronordic AB |
| Spouse | Maria Brännström |
| Children | 3 |
Brännström was one of few Swedish CEOs of his generation to have made his management career out of Russia.[3] Before joining Oriflame's operations in Russia in 1996, Brännström worked for Swedish companies Spendrups, JGB[4] and the former luxury hotell chain Reso entering the post-Soviet states of the early 90s. Brännström is a former Swedish navy reserve officer and combat diver.[5]