Makeship
Canadian toy company
From Wikipedia, the free encyclopedia
Makeship is a Canadian toy company known for producing limited-edition plush toys and other products in collaboration with small to medium-sized online content creators, indie game developers, influencers, and other online small businesses in the creator economy. The toys it produces are crowdfunded, with each campaign lasting 21 days and funding the production and shipment of the product.[2]
History
Makeship was founded in 2018 by Pablo Eder,[3] Rakan Al-Shawaf, and Kevin Wang in Kitchener, Ontario before relocating to Vancouver, British Columbia.[1] Makeship initially required content creators to have somewhat large followings in order to create campaigns. However, according to Rakan Al-Shawaf, the growth of the company has allowed them to collaborate with smaller creators. As of 2022[update], Makeship had collaborated with over 1,000 creators in producing over 600,000 products.[2]
In 2022, Makeship expanded its business to produce collectible vinyl figurines.[4] Makeship primarily caters to content creators in video game and animation-adjacent fields,[1] but has also collaborated with TikTok and Instagram influencers, television stars,[2] and animal rescue shelters.[5] It has also produced merchandise for video games such as Peak,[6] Balatro,[7] and others. In 2026, Makeship collaborated with Wikipedia to create a plush of one of its mascots, Baby Globe, to celebrate Wikipedia's 25th anniversary.[8]
As of 2025[update], Makeship had distributed over CAD$20 million to creators, and some of their campaigns have earned over CAD$2 million.[1] According to Pablo Eder, one of the most successful Makeship campaigns has been a collaboration with JoCat, an animation YouTuber, who used money from the campaign to buy his first house.[3]
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