ManifestaSITI2020

ManifestaSITI2020 is Siti's nineteenth studio album.^[2] She announced the title of her latest album on her social media pages.^[3] According to Siti's manager, Rozi Abdul Razak, the concept of the album ManifestaSITI2020 does not shy away from the pop genre which is synonymous with Siti Nurhaliza.^[3] The album is Siti's interpretation of her career journey towards 2020.[3] In an interview with Astro Awani, she said: "For this album, we still maintain the pop concept but there will be an old song that will be given a new lease of life. This is Siti Nurhaliza's own manifestation, what she wants, what she wants to express, what she wants to express, so this album is the entire manifestation for 2020,".^[3]

A total of 11 songs are included in this album, of which nine were released as singles, namely "Anta Permana",^[4] "Kasihku Selamanya",^[5] "Terang",^[6] "7 Nasihat",^[7] "Basyirah",^[8][2] "Aku Bidadari Syurgamu", "Siapa Tak Mahu", "Kuasa Cintamu" and "Takhta Dunia". This album also contains the song "Teratai Menjelma" originally sung by the late Sudirman.^[2] Among the staff of this album are Aubrey Suwito, Omar K, Hael Husaini, Ezra Kong, Pown Hasril, Melly Goeslaw, Hafiz Hamidun, Ippo Hafiz, John Jeevasingham, Ryan Kyoto, Kmy Kmo and many others.^[2]

This album took half a year to complete.^[9] In an interview with Harian Metro, Siti said: "This full album is my determination and continuation to continue because this is the satisfaction of a singer. Alhamdulillah, my company, Siti Nurhaliza Productions has collaborated again with Universal Music Malaysia to release a new album,".^[10]

One of the songs in ManifestaSITI2020, "Kuaasa Cintamu" composed by Melly Goeslaw which has a personal touch for her daughter, Siti Aafiyah Khalid. In the song, she expressed all her feelings and emotions throughout her wait to await Aafiyah's arrival.^[11] Ippo Hafiz contributed his song, "Aku Bidadari Syurgamu" to this album, he said: "Who has never been captivated by hearing Siti's lenggok singing. I have long kept the desire to create a song for her. It finally came true even after almost 10 years of waiting". It became the soundtrack of the drama 7 Hari Mencintaiku 2.^[12]

The cover of the ManifestaSITI2020 album shows Siti Nurhaliza wearing a mustard-colored dress and set against a backdrop of buildings in the capital symbolizing freedom. Unlike her previous albums, Siti chose to shoot outside the studio because she wanted something that looked free. She described the cover of this album as more of a lifestyle concept.^[13]

Before its official release, ManifestaSITI2020 sold out 2,000 units the day after pre-orders opened.^[14] This number was for pre-orders for the first release and for the second release to be opened.^[2] According to Siti: "We are also confident that with the presence of SNP Affiliates or SNP agents selling this album, the sales figures will increase over time because pre-order purchases are also encouraging,".^[2][15]

ManifestaSITI2020 was originally scheduled for release in April 2020, in conjunction with the 25th anniversary of Siti's musical career, but was postponed due to the implementation of the movement control order (MCO) following the COVID-19 pandemic.^[9][16] The album was officially launched on 3 July 2020,^[17] at The Sphere, Bangsar South, Bangsar, Kuala Lumpur.^[18][19] At the launch of her latest album, Siti also announced that the music video for "7 Nasihat", a duet with Kmy Kmo and Luca Sickta, would be released on her official YouTube channel on 7 July 2020.^[17]

To promote the album, an interactive concert known as the Siti Nurhaliza x HotKool Manifestation was held virtually on 21 August 2020.^[20]

As of October 2020, ManifestaSITI2020 had sold 5,000 units and had received a Gold certification.^[21]

Writing for Malaysiakini, Hania Rafei described ManifestaSITI2020 as "present as a physical and digital copy that the author considers relevant despite the current ups and downs of the music and print industries".^[22]