Mapic
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- Cannes, France
| Founded | 1995 |
|---|---|
| Founder | Reed Midem |
| Focus | Retail real estate |
| Location |
|
| Origins | MAPIC |
| Website | https://www.mapic.com/ |
MAPIC (Le marché international professionnel de l’implantation commerciale et de la distribution) is an international retail real estate show held in Cannes, France, each November. Organised by Reed MIDEM, and lasting for 3 days, the event consists of conference sessions, an exhibition area and networking events to help facilitate retail real estate development.
Although held in France, participants from several countries attend.
The event offers conferences and keynote addresses aimed at retail professionals. The programme typically includes topics such as new retail concepts, multichannel strategies, integrating leisure and culture into the shopping experience, investment and expansion in mature and growing markets.
Networking at MAPIC
Participants have the option to take part in networking sessions, designed to facilitate new business partnerships.
One of the formats offered, Speed Matching, is based on the concept of speed dating. During a 45-minute session, participants meet with 10 potential partners for 3 minutes each, giving them the time for an introduction and exchange of business cards.
Other networking opportunities include the Opening Cocktail and MAPIC Awards ceremony.