Mappin
From Wikipedia, the free encyclopedia
 | |
| Company type | Privately held company |
|---|---|
| Industry | Retail |
| Founded | São Paulo (29 November 1913) |
| Defunct | 1999 |
| Headquarters | São Paulo , |
Key people | Walter Mappin Hebert Mappin Alberto Alves Cosette Alves Ricardo Mansur |
| Website | http://www.mappin.com.br/ |
Mappin was a traditional department store in Brazil, based in São Paulo, with the official name of Casa Anglo-Brasileira S/A. With origins in 1774 in the city of Sheffield, England, it was later brought to Brazil by the brothers Walter and Hebert Mappin.
During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the installment plan. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at Praça Ramos de Azevedo, in the center of São Paulo, has become a benchmark of the brand.
Some branches were opened:
- 1969 – Rua São Bento
- 1977 – Avenida São João: the first of São Paulo to have its own parking lot
- 1984 – Itaim Bibi
- 1987 – Shopping Mappin ABC, the first store outside the São Paulo state capital
- 1991 – Shopping Center Norte, Shopping West Plaza and Shopping Morumbi
- 1991 – It was created the TV Mappin: sale of products by telephone
- 1993 – Shopping Jardim Sul
- 1995 – Esplanada Shopping, in Sorocaba, São Paulo state countryside
Its most famous jingle was: "Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação" [Mappin, come running, Mappin, the hour has come, Mappin, it is the sale].
Campaigns
- Liquida, liquida! Eletrodomésticos, higiene, autopeças, etc. [Sale, sale! Home appliances, hygiene, car parts, etc.] (1975)
- Economia é só no Mappin [Economy is only on Mappin] (1977/78)
- Compre tudo para a Copa do Mundo [Buy everything for the World Cup] (1986)
- Compre de novo para a Copa do Mundo [Buy again for the World Cup] (1990)
- TV Mappin (1992)
- Turma da Mônica (1980–1999) (bankruptcy)