Margaret Johnson (advertiser)
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BA in Journalism and Mass Communication
Portfolio Center -
Art Direction DegreeThe Richards Group (1993-1996)
Leonard, Monahan, Lubars & KellyMargaret Johnson | |
|---|---|
| Education | University of North Carolina -
BA in Journalism and Mass Communication Portfolio Center - Art Direction Degree |
| Occupations | Chief Creative Officer, Partner |
| Employer(s) | Goodby, Silverstein & Partners (1996 - Present)
The Richards Group (1993-1996) Leonard, Monahan, Lubars & Kelly |
Margaret Johnson is the chief creative officer and partner at Goodby, Silverstein & Partners.[1] She is the first new partner in over a decade and the agency's first-ever female partner.[1] In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.[1]
Johnson went to college to study journalism but became more interested in graphic design.[2] She graduated from University of North Carolina with a B.A. in journalism and mass communication.[3] She then went on to obtain a degree in art direction at the Portfolio Center in Atlanta, Georgia.[4]
Career
Johnson's first job was as a freelancer at Leanord Monohan Lubars & Kelly.[2][5] At this Rhode Island based agency, Johnson worked on accounts for Keds and Polaroid Corporation.[6] Johnson then moved to The Richards Group in Dallas, Texas where she worked on video games such as Doom and Quake.[4]
Johnson then accepted a position at Goodby Silverstein & Partners.[7] She was advised to join Goodby, Silverstein & Partners by acquaintances met during her time with Leanord Monohan Lubars & Kelly.[8] In 2019, Johnson was inducted into the North Carolina Media and Journalism Hall of Fame.[9]
In the course of her time working with Goodby, Silverstein & Partners, Johnson has worked on a majority of the firm's agency accounts.[8] She was a major contributor to advertising campaigns of Häagen-Dazs, PepsiCo, Yahoo!, and Logitech.[10][11]
In 2008, Johnson produced a short film titled "Dunkumentary", which featured at the Short Film Corner at Cannes.[4] As of 2015, she was working on a novel titled "Don't Kid Yourself" with her husband, Josh McHugh.[5]