Haberman's hometown is Evansville, Wisconsin.[2] She graduated from the University of Wisconsin Oshkosh in 2010 with degrees in journalism and advertising.[1]
Haberman competed in beauty pageants through the Miss America organization, winning the title of Miss Wisconsin Central in 2012 and advancing to Miss Wisconsin,[3] where she placed in the top 10. Her platform was "Preventing the Preventable - Drinking and Driving".[4]
After college, she worked for a Chicago marketing firm, then moved to a Madison firm.[1] She was discovered at that firm by Discover Wisconsin; the syndicated show began as a tourism show for the state of Wisconsin in 1987 and Haberman was added as a co-host in 2013.[1] Discover Wisconsin has an estimated audience of 600,000 in the Midwestern United States.[1] She travels throughout Wisconsin taping segments for upcoming episodes.[1] Haberman started the show's blog.[1]