MarketCast
American company
From Wikipedia, the free encyclopedia
MarketCast is an American company specializing in fandom,[2] market research and data analytics.[3] Based in Los Angeles,[4] it was founded in 1987 and is a portfolio company of Kohlberg & Company.[5] It offers research and data science[6] to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues.[7] It has offices in Los Angeles, New York City, Boston, London, Pune and Reading.
| |
| Type | Portfolio company |
|---|---|
| Industry | Fandom |
| Founded | 1987, Los Angeles |
| Headquarters | |
Area served | Worldwide |
| Key people | Lana Busignani (CEO) [1] |
| Owner | Kohlberg & Company |
Number of employees | 700 |
| Website | https://marketcast.com/ |
MarketCast has been described as the "leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns."[8]
History
MarketCast was founded by Joseph Helfgot when he presented positioning studies to Orion Pictures to help its marketing team with Dances with Wolves and The Silence Of The Lambs.[9] It had been acquired by Reed Business Information in 2000[10] and was then sold to Shamrock Holdings in 2012.[11] In 2016, it was bought from RLJ Equity Partners and State Street Global Advisors.[9] In August 2015 MarketCast acquired the Insight Strategy Group.[12] In August 2017, MarketCast acquired Fizziology, a data analytics company based in Indianapolis,[13] and in 2018 it bought Turnkey Intelligence, a sports research firm.[14] As a result of these four acquisitions MarketCast began to operates through four consumer insights branches.[5] In September 2020 it acquired data science company Deductive.[15] In March 2022, MarketCast acquired the New York-headquartered company, Phoenix Marketing International - a research and analytics provider specialising in advertising measurement.[16]