Marketo
Software company providing market automation software
From Wikipedia, the free encyclopedia
Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation.[1][2][3]
 | |
| Type | Subsidiary |
|---|---|
| Nasdaq: MKTO | |
| Industry | Marketing software |
| Founded | 2006 |
| Founder |
|
| Headquarters | , US |
| Products |
|
| Parent | Adobe Inc. |
| Website | marketo |
History
Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany,[5] founded Marketo in 2006.[6][7][8]
In April 2012, Marketo acquired Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[9]
Marketo filed for an initial public offering and went public on May 17, 2013.[10][11][12] In December of that year, the company acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[13][14]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[15] and the acquisition was completed in August 2017.[16][17] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[18] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[19] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[20][21]