Matt Lunsford
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Matt Lunsford | |
|---|---|
 Lunsford in 2018. | |
| Born | November 5, 1976 Danville, Illinois, U.S. |
| Occupation | Co-founder of Polyvinyl Record Co. |
| Years active | 1996-present |
| Spouse | Darcie Lunsford |
Matt Lunsford is the founder and co-owner of Polyvinyl Record Co.,[1] an American independent record label headquartered in Champaign-Urbana, Illinois.
In 1994, while attending high school in Danville, Illinois, Lunsford and his then-girlfriend (now wife) Darcie published a fanzine called Polyvinyl Press.[1] After releasing a pair of 7"s and Direction, a 20-track compilation album documenting the Midwestern D.I.Y. scene, Polyvinyl Press officially transitioned into Polyvinyl Record Co. in 1996.[1] At this point, Lunsford decided to drop out of college (where he had been pursuing an engineering degree) to focus on the label full-time.[2]
As recounted in the book Post: A Look at the Influence of Post-Hardcore 1985-2007, Lunsford's relationship with Polyvinyl's first break-out band, Braid, formed during time spent skateboarding with a couple of the group's members. Lunsford says the DIY ethos of skateboarding "defined my personality."[3]