Matty Benedetto
From Wikipedia, the free encyclopedia
- Product designer
- Inventor
- YouTuber
Matty Benedetto | |
|---|---|
| Born | December 31, 1990[1] |
| Occupations |
|
| Years active | 2010s–present |
| Known for | Unnecessary Inventions |
| YouTube information | |
| Channel | |
| Years active | 2019–present |
| Genres |
|
| Subscribers | 5.34 million |
| Views | 3,969,461,831 |
| Last updated: February 9, 2026 | |
| Website | unnecessaryinventions |
Matty Benedetto is an American product designer, inventor, and internet creator based in Burlington, Vermont. He is known for creating satirical product concepts under the brand Unnecessary Inventions,[2] which he documents in short-form and long-form videos across social media platforms.
Benedetto grew up in the suburbs of New York City.[3] He moved to Vermont in 2008 to attend college and studied at Saint Michael's College in Colchester, Vermont.[3]
Career
Early business ventures
Before founding Unnecessary Inventions, Benedetto worked on consumer-product businesses spanning apparel, mobile accessories, and travel goods.[4] He began with a crocheted ski-hat business later rebranded as Eastern Collective. In 2012, Eastern Collective introduced fabric-woven iPhone charging cables. Benedetto subsequently founded Sondre Travel, a travel-accessories business that used Kickstarter to fund product launches. As of June 2019, the company had completed five Kickstarter campaigns and had generated more than $325,000 in preorders.[5]
Unnecessary Inventions
Benedetto began posting "unnecessary inventions" in 2019, starting with a concept known as "AirSticks," which he first shared on Reddit before building an audience on Instagram and YouTube.[3] The brand's videos typically present humorous "solutions" to minor or invented inconveniences and are often styled as infomercials.
In 2019, Benedetto received a cease-and-desist letter from Crocs after posting a video in which he 3D-printed a parody product he called “Crocs Gloves” and used the company's name and logo. Benedetto removed the branding and renamed the item “Gator Grips.”[6]
Monetization and brand partnerships
Benedetto's creator business draws revenue from platform advertising and sponsored work, with brand deals a significant component. Reported collaborations have included campaigns built around custom “inventions” for brands such as Canon, Dunkin’ Donuts, Call of Duty, and DoorDash.[7]
Studio and production
Benedetto works from a 6,400-square-foot studio in Burlington, Vermont outfitted with a large array of fabrication tools and more than 20 3D printers (including a specialty “chocolate printer”).[8] The space is set up to support rapid, one-off prototyping for on-camera demonstrations, with dedicated areas for electronics (soldering), general assembly, and video/lighting gear. On April 5, 2024, a fire occurred at Bernie Sanders' senatorial office in Burlington[9][10] activating the sprinkler system in the building and damaging Unnecessary Studios with water damage.[11][12][13]