Meat Promotion Wales

Meat Promotion Wales (Welsh: Hybu Cig Cymru; HCC) is a Welsh Government sponsored body, which was established in 2003.^[4] It promotes the red meat sector and markets the Protected Geographical Indication Welsh Beef and Welsh Lamb brands.^[5]

Formed2003^[1]

TypeWelsh Government sponsored body

JurisdictionWales

HeadquartersTŷ Rheidol, Parc Merlin, Aberystwyth

Quick facts Agency overview, Formed ...

Meat Promotion Wales
Agency overview
Hybu Cig Cymru (Welsh)
Formed	2003^[1]
Type	Welsh Government sponsored body
Jurisdiction	Wales
Headquarters	Tŷ Rheidol, Parc Merlin, Aberystwyth
Agency executives	Catherine Smith^[2], Chair Heather Anstey-Myers^[3], Chief Executive
Website	meatpromotion.wales

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Controversies

In 2024, concerns surfaced about alleged bullying behaviour by a manager and an external investigation upheld several complaints against an individual working for HCC, leading the organisation to indicate that Mr Howells "will not be undertaking his duties for a period of time" due to "a period of sickness absence".^[6]

References

[1]
Griffiths, Lesley (12 October 2016). "Written Statement - Review of Hybu Cig Cymru / Meat Promotion Wales (HCC): Final Report". HCC Board. Welsh Government. Retrieved 11 July 2024. It is appropriate that Welsh Government's arms-length bodies are reviewed periodically to ensure they are still necessary and if so, they continue to provide good value for money. HCC was created in 2003 and was reconstituted in 2007, when it became a company limited by guarantee, wholly owned by the Welsh Ministers.
[2]
"HCC Board". Meat Promotion Wales. Retrieved 11 July 2024.
[3]
"HCC Staff". Meat Promotion Wales. Retrieved 11 July 2024.
[4]
Meat Promotion Wales. "VISION 2025: Vision and Strategic Direction for the Welsh Red Meat Sector to 2025" (PDF). Meat Promotion Wales. Retrieved 11 July 2024. Hybu Cig Cymru - Meat Promotion Wales (HCC) was established in 2003 as the body responsible for the strategic development, promotion and marketing of Welsh red meat. HCC works in dynamic and proactive partnerships with farmers, auction markets, processors, retailers, industry bodies and government bodies to boost productivity, profitability and sustainability.
[5]
Meat Promotion Wales. "Protected Geographical Indication (PGI)". Meat Promotion Wales. Retrieved 11 July 2024. HCC has a legal responsibility to act as guardians of the PGI Welsh Lamb and PGI Welsh Beef designations and in order to fulfil its responsibilities and to ensure that the integrity of the designations is protected, HCC has implemented a verification scheme for abattoirs and cutting plants.
[6]
Loader, Gwyn (8 February 2024). "Bullying claims at Welsh meat promotion firm". BBC. Retrieved 11 July 2024. Six members of staff complained separately about bullying behaviour by a manager and an external investigation upheld several complaints against the individual concerned, according to Newyddion S4C. ... Hybu Cig Cymru said Mr Howells "will not be undertaking his duties for a period of time" due to "a period of sickness absence".

Meat Promotion Wales

Controversies

See also

References

External links

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