Mekupelet
Chocolate confection made in Israel
From Wikipedia, the free encyclopedia
Mekupelet (Hebrew: מקופלת) (sold in English-speaking markets as Chocolate Log[1][2]) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,[3] now a subdivision of the Strauss Group.[4][5] The Hebrew name means "folded".[4] It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.[3]
 The Mekupelet bar in its Hebrew-language wrapper | |
| Type | Dessert bar |
|---|---|
| Place of origin | Israel |
| Main ingredients | Milk chocolate |
Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.
History
In 1992, the motto "Mekupelet – down to the last crumb" was launched.[5]
Variations
Several varieties of Mekupelet have been produced over the years, including:
- dark chocolate
- white chocolate
- mini-version
- extended length (XL)
- blue and white, to celebrate Israel's 55th year of existence[5]
