Melina Džinović

In 2016, Džinović presented her clothing line at a Belgrade fashion show. That same year she made her American debut, showing a collection at FUNKSHION: Fashion Week Miami Beach.^{[8][9][10][11]} In 2016, People Style magazine also named a "Hamel" gown one of the year's "best dresses from the back", meaning the outfit looked good from behind.^[12] In 2017, she presented a runway show in São Paulo, where Brazilian Vogue editor Donata Mirales Melina called her "...a super talented designer" and featured her dresses in the magazine.^[13][14][15] The "Hamel" brand is sold at about 50 locations around the world.^[16][17] In 2018, Džinović's collection was seen at Paris Fashion Week, resulting in 25 additional buyers stocking her clothing line.^[6][18]

With regards to her style, the designer has stated "I always like fringes and see-through fabrics, and I always love the details, so it is difficult for me to make 40 pieces of simple dresses."^[8] Although tight-fitting, her outfits are known for covering up figure flaws, as well as being wrinkle free and travel-ready. Džinović's clothes have been worn by Sofía Vergara, Gal Gadot, Mariah Carey, Pamela Anderson, Britney Spears, Ali Larter, and Kate Beckinsale,^[19][2][20] as well as Jennifer Lopez who ordered several dresses.^{[21][22][23][24][25][26][27][28]} Džinović has traveled to Los Angeles to do personal fittings for actress Sharon Stone.^[29] Local Serbian celebrities like singer Ceca, Kristina Kija Kockar and TV presenter Jovana Joksimović also wear Džinović's "Hamel" label.^[30]

• http://hamel.rs