Melon Fashion Group
From Wikipedia, the free encyclopedia
| Company type | Joint-stock company |
|---|---|
| Founded | 2005 |
Key people | Mikhail Urzhumtsev (CEO) |
| Brands | Zarina, Befree, Love Republic, Sela, IDOL |
Melon Fashion Group is a Russian retail company founded in 2005. The group owns the brands Zarina, Befree, Love Republic, Sela and IDOL.
In 2023 the company owned 900 stores in Russia, Kazakhstan, Belarus, Armenia and Kyrgyzstan.
The company was founded as JSC Melon Fashion Group (ОАО «Мэлон Фэшн Груп») in 2005 in Saint Petersburg.[1]
Initially, Melon Fashion Group consisted brands Zarina and Befree, in 2009 a brand Love Republic has appeared, and in 2019 – Sela.[1]
In 2013, Melon Fashion Group owned 586 stores in Russia, Ukraine, Kazakhstan, and Armenia.[2]
In 2020 the company entered the TOP-3 in sales of clothing brands on the Wildberries and Lamoda marketplaces.[3]
As of 2021, the group operated more than 800 stores across 188 cities in Russia and the CIS. The number of employees was 5,300.[1]
In 2023 the company opened stores of its new IDOL brand.[4]
As of May 2023, the company had 900 stores in Russia, Kazakhstan, Belarus, Armenia and Kyrgyzstan.[5]
The IDOL brand won in the nomination "Best New National Retailer" at the IV International Global Retail Real Estate Awards 2023.[6][7]
