Michael D. Johnson

Michael D. Johnson is Dean Emeritus and E.M. Statler Professor Emeritus at the Nolan School of Hotel Administration, SC Johnson College of Business, Cornell University. He is also Marketing Department Chair at the Wisconsin School of Business, University of Wisconsin-Madison. He was previously the D. Maynard Phelps Professor of Business Administration and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan, Dean and E.M. Statler Professor of Hotel Administration at Cornell University School of Hotel Administration, Provost and Professor of Marketing at Babson College, and President of John Carroll University.^[1]

Professor Johnson’s research focuses on customer satisfaction and loyalty, marketing strategy, and innovation. He is the author of six books, including Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers (2025, MIT Press) and over 100 academic articles and technical reports.