Michael Farmer (academic)
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Academic
Strategy consultant
Michael Farmer | |
|---|---|
| Alma mater | Princeton University Harvard Business School |
| Occupations | Author Academic Strategy consultant |
| Notable work | Madison Avenue Manslaughter |
Michael Farmer is an American academic and writer.[1][2] He serves as Professor of Branding and Integrated Communications at the City College of New York (CCNY) and is the chairman and chief executive officer of Farmer & Company LLC.[3]
Farmer attended Princeton University on a Naval Reserve Officers Training Corps (NROTC) scholarship and graduated with an A.B. in English literature in 1964. Following his undergraduate studies, he served in the United States Navy for five years, including time aboard destroyers and as a professor of naval science at Iowa State University.[4] He later earned an MBA at Harvard Business School.[5]
Career
After completing his MBA, he taught marketing research at IMEDE in Switzerland, then joined the Boston Consulting Group in 1973.[6] He began his career as a weapon officer with US Navy.[5] Later, in 1977, he became Associate Dean for Policy and Resources at the Harvard School of Public Health. In 1979 he joined Bain & Company, where he led its European offices during the 1980s. In 1990 he founded Farmer & Company LLC.
Academic role
Since 2017, Farmer has served as Professor of Branding and Integrated Communications at City College of New York, teaching courses on agency management and brand communications.[7]
