Michael Jay Moon
From Wikipedia, the free encyclopedia
Michael Jay Moon is an American author, entrepreneur, marketing strategist who is the co-author of Firebrands: Building Brand Loyalty in the Internet Age, as well as the co-founder and CEO of the consulting and research company GISTICS Inc.
Michael Jay Moon | |
|---|---|
| Born | June 1962 (age 63) |
| Citizenship | American |
| Occupations | Author, entrepreneur, marketing strategist |
| Years active | 1978–present |
| Known for | Marketing publications and co-founder and CEO of GISTICS Inc. |
| Notable work | Co-author of Firebrands: Building Brand Loyalty in the Internet Age |
| Website | michaeljaymoon |
Career
Moon began his career in Silicon Valley at the microcomputer company IMS Associates, Inc. in 1978, working in marketing and business development roles.[1] He went on to work with Regis McKenna at Regis McKenna, Inc., working on the advertising accounts of Apple, Intel, and Microfocus.[2] He founded his first marketing and communications agency, Michael Moon Associates, in 1981.[3][4]
After working at various Silicon Valley market research firms, Moon co-founded the Oakland-based GISTICS Inc. in 1987 as a research firm exploring the deployment of new technology, and serves as its president and CEO.[5][6]
Since 1991 it has focused almost exclusively on digital media and marketing automation.[7] GISTICS researches emerging technologies and provides recommendations for companies to apply them to business and marketing applications.[8][9] GISTICS also explores emerging trends in social media, and how technology companies can apply them as part of their market entry strategy.[10]
Writing
Moon was a contributing editor for Morph’s Outpost from 1993-1995, launching the magazine and writing a monthly column.[11] A technical publication on emerging multimedia design technology, it was based on the design of '60s underground newspapers.[12][13] He was a blogger for Customer Engagement Agencies, DAM for Marketing and Engagement Marketspace.[14] In 2000, he co-authored Firebrands: Building Brand Loyalty in the Internet Age with Doug Millison.[15] The book is now available in 13 languages.[16]
Bibliography
- Firebrands: Building Brand Loyalty in the Internet Age, McGraw-Hill Osborne Media, 2000[17]
Recognition
In January 1999, Chief Executive Magazine featured Moon in the magazine’s “Technology Gurus” article.[18] He also serves on the advisory board of The Vasconcellos Project, a group created to carry the vision of former Silicon Valley legislator John Vasconcellos.[19]