Michelle Vrebalovich Edelman
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Michelle Vrebalovich Edelman | |
|---|---|
 Michelle Edelman in 2010 © Michael Mundy | |
| Born | July 24, 1961 Oslo, Norway |
| Education | University of California, Santa Cruz |
| Occupations | Branding and artist management, art collector |
| Known for | Traffic Creative Management |
| Spouse | Asher Edelman |
| Children | 1 |
| Website | TrafficArts |
Michelle Vrebalovich Edelman (born July 24, 1961) is a Norwegian-American entrepreneur, CEO and founder of TrafficArts, Traffic Creative Management, and co-founder of M&A Arts Sarl.
In the mid-1980s, Edelman began as an ad designer at The Village Voice while freelancing as a fashion stylist, and was recruited into the world of branding and design, working for the renowned branding agencies Desgrippes Beauchant Gobé Cato and Lister Butler. Following her passion for photography, she became the photo editor for Mirabella and later joined the creative staff of the newly founded Allure (magazine) under the creative direction of Lucy Sisman. She later joined Lucy Sisman to build Sisman Design, before founding Traffic Creative Management (TRAFFIC) in 1995.
Traffic, a hybrid creative agency representing artists, illustrators, photographers, creative directors, and copywriters, matching creative talent with corporate clients.
The agency works with artists such as Izak Zenou[1], the in-house illustrator for Henri Bendel and one of the most celebrated fashion illustrators of our time.
The agency also focuses on artist licensing. In 2019, Traffic and Wagner Custom Skis released a collection of skis embellished with the works of artists represented by the agency and continue to release artist collections each year.[2] Today, she has expanded the agency to include contemporary fine artists such as Móyòsóré "Móyò" Martins[3] and Britt Boutros-Ghali.
Additionally, she works with her husband Asher Edelman to curate art shows at Edelman Arts and Artemus. In 2015, they curated a show at One World Trade Center in collaboration with the Durst Organization and the Port Authority of New York and New Jersey. The show included work by José Parlá, Doug Argue, Fritz Bultman, Greg Goldberg, and Bryan Hunt. In 2018, they hosted an exhibition of Rose Hartman's photography. In 2023, they co-founded M&A Arts SARL, which is centered on art and finance and fractionalization of art.
Charity work
Michelle is an executive board member of Project Zero[4] and The Coral Collective[5] initiative, focused on the conservation of our oceans and coral. She was previously on the board of The American-Scandinavian Foundation and Gotham Chamber Opera. She spearheaded and chaired The Continuum Center for Health and Healing's first fundraising efforts. CCHH is affiliated with Beth Israel Medical Center and is the first medical clinic of it's kind that integrates holistic medicine with traditional healthcare.
