Midland Express
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 The front page of Midland Express (31 March 2020), highlighting a report regarding the COVID-19 pandemic. | |
| Type | Weekly newspaper |
|---|---|
| Format | Compact |
| Owner(s) | Elliott Midland Newspapers Pty Ltd |
| Editor | Angela Crawford |
| Founded | 30 October 1979 |
| Headquarters | 3 Market Street, Kyneton, Victoria, Australia |
| Circulation | 22,000[1] |
| Website | www.midlandexpress.com.au |
The Midland Express is a free weekly newspaper circulating in the Macedon Ranges and Mount Alexander regions of Victoria, Australia. The paper has a circulation of over 22,000 every week (out of a coverage population of 60,000).[2] The paper's office remains at its original location in the town of Kyneton, it is published weekly on a Tuesday and has been since its inception in 1979.
The paper was originally founded as the Guardian Express with the first issue published October 30, 1979.[3] It was later merged with the Castlemaine Mail in order to become the Midland Express on April 3, 1984.[4] Both papers continue to exist concurrently today, the Midland Express is a free paper substituted by advertisements for local businesses as well as local and state government ads which is delivered directly to letterboxes and available for pick-up at locations such as supermarkets, whilst the Castlemaine Mail remains a priced paper ($1.50) only available for purchase within the township and surroundings of Castlemaine.
The paper's roots can be traced back to the Kyneton Guardian, founded in 1856.[5]
Digitisation
Starting March 31, 2020, full issues of the Midland Express are available to read on their website as a response to potential delivery delays caused by the COVID-19 pandemic.[6]