Mini Melts
From Wikipedia, the free encyclopedia
 | |
| Company type | Private |
|---|---|
| Industry | Food & Beverage (Frozen Novelties) |
| Founded | 1995 |
| Founders | Nick Angus, Tom Mosey |
| Headquarters | Florida, U.S. |
Area served | Worldwide |
Key people | Tom Mosey (President & CEO, Mini Melts Inc.) |
| Products | Cryogenically flash-frozen bead ice cream (14% butterfat) |
Number of employees | ~200–500 |
| Website | https://www.minimelts.com/ |
Mini Melts is an ice cream brand known for its beaded ice cream, produced using cryogenic technology. Established in 1996, the brand operates in over 30 countries and offers a variety of flavors.[1][2][3]
The brand originated in the 1990s when founders Tom Mosey and Nick Angus experimented with cryogenic freezing to create beaded ice cream.[4] Early production facilities were set up in the U.S., and by 1998, partnerships in South Korea helped expand its presence in Asia.[5][6]
In 2004, Mini Melts expanded further in the U.S., and in 2010, its Connecticut manufacturing facility was licensed to new operators. The European market grew after a 2015 partnership with Latvian producer Rūjienas Saldējums.[7]
In 2023, Mini Melts USA received investment from Altamont Capital Partners, leading to distribution network expansion and a brand refresh in 2024.[8] Despite updates, the company retained its original cup design introduced in 2004.[9][10]
In 2012, Mini Melts introduced Mini Melts Big, a larger, freezer-stable version made with fruit bases for lactose-free options.[11] In 2020, Mini Melts Big for Pets was launched in South Korea as a frozen treat for animals.[12][13]
Product Details
Mini Melts ice cream contains 14% butterfat, contributing to its dense texture. It is flash-frozen without added air, differentiating it from traditional ice cream. Popular flavors include Cotton Candy, Cookies & Cream, and Rainbow Ice, with 14 options available. The brand also offers non-dairy alternatives.[14]
Distribution methods include cryogenic freezers in vending kiosks, retail freezers, and custom carts. A variant called Slow Melts, designed for conventional freezers, is available in Europe and Asia.[15][16]