Miracle Treat Day (Dairy Queen)
From Wikipedia, the free encyclopedia
Miracle Treat Day is an American and Canadian fundraising event for the Children's Miracle Network and is sponsored by Dairy Queen. The event is held annually in the United States and in Canada. In the United States, at least $1 of all proceeds from each Blizzard sold at participating locations was donated to local Children's Miracle Network hospitals on August 2, 2018.[1] In Canada, Miracle Treat Day was held on August 9, 2018, with the net proceeds of every Blizzard sold at participating Dairy Queen stores going to local Children's Miracle Network member hospitals.[2]
The purpose of this event is to raise funds for the 170+ Children's Miracle Network hospital's worldwide. Each year these hospitals treat about 17 million children and they impact the lives of more children than any other children's organization in the world.[3]
History
Dairy Queen has been a supporter of Children’s Miracle Network since 1984.[4] The first-ever Miracle Treat Day was on August 10, 2006 and has been held annually ever since although it went virtual in 2020-21. It is a tradition on the day of the event for the President and CEO of Dairy Queen, John Gainor, to personally deliver hundreds of Blizzard Treats to children and their families at local hospitals.