Miss Charm 2023

Location and date

Miss Charm was officially launched at a press conference on 8 October 2019 under the name Miss Charm International. The inaugural edition was originally scheduled to be held on 17 March 2020 in Ho Chi Minh City, Vietnam.^[1][2][3] However, on 27 February 2020, it was announced that the event would be postponed due to the COVID-19 pandemic in Vietnam.^[4][5]

On 29 March 2021, the pageant was rescheduled to take place on 1 October 2021.^[6] Due to the ongoing COVID-19 pandemic, however, it was later postponed to 24 April 2022 before ultimately being cancelled.^[7][8]

On 17 November 2022, during another press conference held at Lotte Hotel Saigon, the Miss Charm Organization announced that the pageant would be held on 16 February 2023 in Ho Chi Minh City.^[9] The Hoa Binh Theater was later announced as the venue for the final coronation night.^{[10][11][12][13]}

Placements

§ – Placed into the top 6 through Miss Popular Vote

Format

Prior to the final competition, the contestants participated in a preliminary competition consisting of closed-door interviews with the judges and a presentation show, during which they competed in the áo dài, national costume, swimwear, and evening gown segments.^{[21][22][23][24][25]}

The results of the preliminary competition, which included the swimwear and evening gown segments as well as the closed-door interviews, determined the twenty semifinalists. The winner of Miss BlockCharm automatically advanced to the top 10. The top 20 then competed in the swimwear competition, after which the field was narrowed down to 10 contestants. The top 10 subsequently competed in the evening gown competition before being reduced to six finalists.

The top 6 participated in a preliminary question-and-answer round, from which the final three contestants were selected. The final statement segment was reintroduced, after which Miss Charm 2023 and the two runners-up were announced.^[26]

Selection committee

• Ikumi Yoshimatsu – Miss International 2012 from Japan^[10]
• Irene Zhao – Singaporean model and influencer^[27]
• Mimi Morris – Vietnamese-American businesswoman and philanthropist^[10]
• Mireia Lalaguna – Miss World 2015 from Spain^[10]
• Natalie Glebova – Miss Universe 2005 from Canada^[10]
• Nguyễn Thị Thúy Nga – President of the Miss Charm Organization^[28]
• Trần Ngọc Lan Khuê – Supermodel Vietnam 2013, Miss Ao dai Vietnam 2014 and Miss World Vietnam 2015^[10]

Swimsuit competition

The swimsuit competition, titled "The Spring Beach", was held on 9 February 2023 at Lotte Hotel Saigon and sponsored by Fizen.^[29][30] Juliana Habib of Colombia was awarded the Miss Fizen title.

Miss BlockCharm

For the first time in a beauty pageant, online voting was conducted using blockchain technology, with votes purchased through NFTs.^[31][32] Olivia Tan of Indonesia won the Miss BlockCharm award.