Candis Brown was born in Compton.[3] She grew up in Inglewood, California, returning to Compton, California at around ten years old.[4][5] In high school, many of her friends called her "Diddy," leading to her use of the nickname professionally.[2]
Miss Diddy began her career as the only female promoter in Hollywood.[6] She began her career promoting the West Coast tier of Kanye West's GOOD Music.[5]
Miss Diddy founded a full-service-agency, the Brand Group LA, which offers marketing, brand management, and event production services.[3] Notably, she has worked with Compton mayor Aja Brown.[3] This partnership has allowed her to work with the Compton community.[7][8]
Miss Diddy hosts a "Toast to Black Hollywood" (formerly "A Toast to Young Hollywood") annually prior to the BET Awards.[4] This award honors " great movers and shakers in the industry as well as people moving the needle and making a change in their communities."[7]