Miss Eco International

Originally called as Miss Eco Queen, the beauty competition Miss Eco International debuted in 2015. In an attempt to become more well-known, it rebranded itself as Miss Eco Universe in 2016 and attracted over fifty applicants. It rebranded itself as Miss Eco International in 2017, and for weeks, contestants vie for the title and crown.^[3]

Miss Eco International is a global beauty contest that was started by the media production business "Belleza de Eco." Its primary goals are to promote tourism globally and raise awareness of the value of protecting the environment. It is set up as a globally recognized event that unites applicants from all communities and cultural backgrounds. Raising awareness of their nation's cultural heritage, environmental resources, and global commitment is the candidates' main objective.^[4]

However, the competition's primary goal is to choose an ecotourism image that may represent the industry in marketing campaigns, promote environmental tourism globally, and show the public how to use environmental resources responsibly. Through the candidates' sharing of experiences, it also advances the idea of saving the earth, both environmentally and culturally. They also provide special attention to the mental, physical, and spiritual health of each candidate, who represents a nation.