Mission Ferrari

During the 2000s, Dynamic Attractions worked on Revenge of the Mummy, an enclosed roller coaster located at various Universal Studios parks. The attraction is cited as having helped kick off an industry movement, in which parks sought to combine high thrills with immersive media and show sets.^[4] In response, Dynamic Attractions began developing the SFX Coaster, which would combine immersive sound and visual presentations with launches and physical elements such as the Gyro Table, Side-Slide track-on-top-of-a-track, drop tracks, and Tilt&Drop seesaw section. The SFX Coaster concept took 500 person years to realize and involved prototyping of the hardware.^[4]

Ferrari World first opened in 2010, but its initial attendance was low.^[5] In June 2014, the park announced a major expansion including seven new rides.^[6] Prior to this, Yas Island proprietor Miral had envisioned a roller coaster with immersive media and roller coaster elements; development began in 2012 in tandem with Dynamic Attractons' SFX Coaster concept as a whole.^[4]

Dynamic Attractions first revealed the SFX Coaster model in June 2014 during the Asian Attractions Expo in Beijing.^[7][8] In November 2014, it was confirmed at the IAAPA Expo in Orlando, Florida, that Ferrari World would receive the first SFX Coaster, which would be constructed in tandem with Flying Aces and Turbo Track, a pair of Intamin roller coasters.^{[9][better source needed][10]} A precursor stage show, titled Mission Ferrari, was subsequently introduced to promote the then-upcoming ride.^[11]

Coaster parts began shipping to the park from China in December 2014.^{[12][better source needed]} The outdoor layout section was constructed overtop of the Bell'Italia car ride in the Fall of 2015, while most of the attraction was constructed in the show building formerly occupied by Hafema's short-lived V12 Enter the Engine log flume.^{[13][14][better source needed]} Testing began in January 2021.^{[9][better source needed]}

Mission Ferrari spent eight years under construction, largely attributed to issues with ongoing research and development. As explained by Dynamic Attractions CEO Guy Nelson, "[A] big factor delaying the opening was the time it took to solve the incredibly complex technical issues that are inherently part of such a sophisticated system and were uncovered through the commissioning process."^[4] The ride was announced to open in 2020, but it was delayed further by the COVID-19 pandemic, which also fueled a shortage in experts needed to solve the ride's various problems.^[15]

Due to factors including the development of Mission Ferrari, Dynamic Attractions declared bankruptcy in March 2023.^[3] Mission Ferrari's contract had initially necessitated a lump sum of $18.2 million USD, around $28.3 million was spent on the project.^{[1][better source needed]} Furthermore, the company experienced issues caused by the COVID-19 pandemic, inflation, and in building two roller coasters at Genting SkyWorlds.^{[citation needed]}

On December 23, 2022, Ferrari World officially announced that Mission Ferrari would in January, with season passholders receiving scheduled previews leading up to its debut.^[16] Mission Ferrari officially opened to the public on January 12, 2023.^[17] However, it experienced significant downtime throughout its first year.^[18]

Entering Mission Ferrari, guests first wait in a simulated elevator, which creates the illusion of descending far below ground. A laser corridor then leads to the secure base and main queue, where a prototype Ferrari spy car is on display. Riders are then informed that they must to deliver the vehicle to Ferrari's factory in Maranello, Italy, although warned that the rival Viper Organization may attempt to intercept the car.^[19]

Riders leave the station and move to depart the base, but first pass by a lab display where a holographic scientist demonstrates the prototype withstanding bullets, bombs, and flamethrowers. Passengers then travel through a village before being accosted by Viper's strike team. The car launches at 44.7 mph (71.9 km/h) into the outdoor segment of the coaster, navigating an airtime hill, turnaround, and corkscrew inversion before reentering the building. Riders encounter Viper's forces on a bridge; one of the three helicopters in pursuit is shot down by the car, crashing into a Viper vehicle. The resulting explosion allows riders to escape, launching the car through an S-bend below and into the domed tilt track scene. With riders perched on the edge of a waterfall, Viper's helicopters attempt to pick up the car, initiating a dogfight. One of the two helicopters is shot down, dropping riders into a reverse freefall. Evading missiles, the car is launched backwards through a vertical loop and helix before reaching Maranello. The surviving helicopter appears in the town's plaza, and Viper's spokeswoman proclaims the rider's deaths. A barrage of missiles are fired but ultimately the helicopter is blown up, the blast of which plunges riders sideways into Ferrari's underground factory. A voice congratulates riders on their successful delivery as they're transported back to the station.