Mitzi Montoya

After her PhD, Montoya spent 15 years at North Carolina State University, 1995-2010, first as a professor and then as assistant dean.^[6] Montoya's scholarship focuses on product design optimization and advanced information technologies used in marketing and new product development.^[7] Widely cited publications include:

• Determinants of new product performance: A review and meta-analysis (Mitzi Montoya and Roger Calantone), 1994^[8]
• The effect of perceived technological uncertainty on Japanese new product development (Michael Song and Mitzi Montoya)^[9]
• "Do I Really Have To? User Acceptance of Mandated Technology" (2002)^[10]

Prior to joining the University of Utah, Montoya served as Dean and professor of the Anderson School of Management at the University of New Mexico (July 2020-January 2023).^[11] From 2019-2020 she served as executive vice president and professor, Washington State University;^[12] from 2015-2019 she was senior administrator, executive dean and professor, Oregon State University; from 2010-2015 she was executive dean, vice provost, vice president and professor, Arizona State University.^[13][14]