Mobage
Japanese online gaming network
From Wikipedia, the free encyclopedia
Mobage (モバゲー, Mobagē; "Mobile Game") is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.
History
In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.[1][2]
On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the Mobage name.[citation needed]
On 9 August 2018, the English website was reportedly shut down for unknown reasons.[citation needed]
Reception
The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]