Modernista!
From Wikipedia, the free encyclopedia
 | |
| Company type | Independent |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 2000 |
| Headquarters | , USA |
Number of locations | 0 (Agency closed) |
| Website | http://www.modernista.com/ |
Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime,[1] Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,[1] Doc to Dock, Stop Handgun Violence, the Art Institute of Boston, General Motors, and TIAA-CREF.[2]
In its later years, the agency increasingly focused on interactive design. It also involved itself in other types of creative projects, including music videos, magazine redesign, and alternate reality gaming. According to co-founder Gary Koepke, the agency modified its business model and operated less as an advertising agency than as a creative think tank.[3]
Modernista! is now closed.[4] The agency was launched in January 2000 by Gary Koepke and Lance Jensen, both from marketing/advertising backgrounds.[5] Jensen left the company in December 2010 and now works for Hill Holliday.[6]
In October 2000, Modernista! was appointed agency of record for General Motors’ HUMMER,[7] and in 2006 it was named the agency for GM’s Cadillac.[8] The relationship with both brands ended when GM went bankrupt in 2009.[9] Following this, Modernista! revamped its organization and became much more focused on digital marketing and communications than it had been.[10]