Mojo (soft drink)
Carbonated soft drink
From Wikipedia, the free encyclopedia
Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1][2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[3][4]
 | |
| Type | Cola |
|---|---|
| Manufacturer | Akij Group |
| Distributor | Akij Food & Beverage Limited (AFBL) |
| Origin | Bangladesh, Kawran Bazar, Dhaka |
| Introduced | 2006 |
| Color | Caramel E-150d |
| Variants | Naga Mojo |
| Related products | Pepsi RC Cola Afri-Cola Postobón Inca Kola Kola Real Cavan Cola Est Cola |
| Website | akijfood |
History
The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[5][6] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world.[7][8]
After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately US$0.0081) would go to the Palestine donation fund.[9][10] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[11][12]
On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or US$41,821 to the Palestinian ambassador.[13] Through the World Food Programme (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or US$516,493 to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[14]