Mokobara
From Wikipedia, the free encyclopedia
Mokobara is a direct-to-consumer (D2C) luggage and travel accessories brand headquartered in Bangalore, India.
 | |
| Company type | Private |
|---|---|
| Industry | Durable goods |
| Founded | 2020 in Bangalore, India |
| Founder | Sangeet Agrawal; Navin Parwal |
| Headquarters | , |
Area served | India |
| Website | https://mokobara.com/ |
Establishment
Mokobara was founded in 2020 by Urban Ladder executives Sangeet Agrawal and Navin Parwal[1][2]. The stated objective of Mokobara was to produce a luggage line that would distinguish itself in the market as a brand that laid emphasis on utility[3][4]. Agrawal and Parwal report that impetus behind the formation of Mokobara was general dissatisfaction with luggage options available in India[5]. In 2020, Mokobara launched its first product, a cabin bag, whose prototype was said to be designed in London and manufactured in China. Shortly after the onset of the COVID-19 pandemic Mokobara faced challenges in expanding brand presence and maintaining investor interest[6]. During this period, the company explored diversifying into hand sanitizer and footwear sales to generate additional revenue streams.[6][7]
Mokobara was originally launched as an online-only retailer, however, it has since expanded to 14 brick and mortar stores across India.[8]
Controversies
Alleged white labelling
In 2024, Mokobara was criticized for allegedly reselling inexpensive white-labeled bags at inflated prices[9]. This accusation was said to have originated from Alibaba listings that used Mokobara's images[10]. Mokobara reassured its customers by notifying them with the proof of their intellectual property protected designs and ingenuity[11]. In response to the controversy, Mokobara launched a discount code named "WHITELABEL" with the following caption.[12][13]
To our Moko fam, this one’s for you. Use code WHITELABEL to get 10% off on originality!
The quote was both received as a witty response to the situation and as an impersonal dismissal to the white labelling concern.[13]
Diljit Dosanjh Ad controversy
In 2024, Mokobara launched an advertisement featuring Indian singer Diljit Dosanjh to promote their 30 day "no-questions asked" return policy[14]. This ad received backlash for closely resembling a 2016 Carlton Edge advertisement[15].
Trademark litigation
In 2025, Mokobara filed a suit against "Greenland" a brand that duplicated Mokobara's distinctive elements of their luggage such as the rectangular shape, color combination, horizontal ridges, etc[16]. The Delhi High Court ordered an interim injunction restricting the defendants from further manufacturing or sale of infringing products[17][18].