Momo.com
Taiwanese website for online shopping
From Wikipedia, the free encyclopedia
Momo.com Inc. (Chinese: 富邦媒體科技), commonly referred to as Fubon Momo, or momo, is a Taiwanese e-commerce and media company founded in September 2004. It is headquartered in Taipei and is owned by Fubon Financial Holding Co.. Its primary institutional shareholder is Taiwan Mobile, a prominent telecom provider. Momo.com Inc operates multiple business channels, including an online shopping platform, a television shopping channel, and a mail-order catalogue, making it the largest direct-to-consumer retailer in Taiwan as of 2024.[1]
Logo used since September 2024 | |
 Momo Headquarters in Neihu Technology Park | |
Type of site | Direct-to-consumer, E-commerce |
|---|---|
| Available in | Chinese |
| Owner | Fubon Financial Holding Co. |
| URL | www |
| Commercial | Yes |
| Launched | September 27, 2004 |
| Current status | Active |
Momo launched its television shopping channel in January 2005, broadcasting 24-hour programming to an audience of 5 million households across Taiwan. In May of the same year, it introduced its online shopping platform. Later in 2005, it debuted its mail-order catalogue, which became the most extensive catalogue service in the country. In 2009, Momo became the first Taiwanese virtual retail business to achieve ISO 27001 certification for information security.[2]
History
By 2016, Momo Shopping had become Taiwan's second-largest online retailer, generating NT$20.58 billion in annual revenue, second only to PChome. In 2017, after incorporating revenues from TV shopping and catalog sales, total revenue reached NT$33.24 billion.[3] Momo achieved significant milestones in 2018 with an annual revenue of NT$42.02 billion, a 26.4% increase from the previous year, solidifying its position as Taiwan's largest B2C shopping platform.[4][5] In 2019, Momo introduced the "Momo Card" to enhance customer loyalty and saw its revenue rise to NT$51.83 billion, a 23.4% year-on-year increase.[6] On 9 November 2023, Momo broke ground for an automated logistics center in Hemei, Changhua County to assist the e-commerce operator in meeting its storage needs for fast delivery.[7] On 20 November 2024, Momo opened its southern distribution center in Sinshih District, Tainan as it continues to strengthen its logistics infrastructure.[8]
Services and operations
Momo Com's operations span multiple retail platforms:[9]
- Momo TV Shopping: a 24-hour television shopping channel
- Momo Online Shopping: Taiwan's largest B2C e-commerce platform, offering a wide range of products, from electronics to household items
- Momo Mail-Order Catalog: a nationwide catalog service featuring curated products for diverse consumer needs
