Mondai Girl

The music video describes the concept of "strong woman" in three different worlds, in accordance with the kanji quadrigram "三者三様", which translates literally to "three people three styles" and means "everyone's different, to each his own".^[7] The first character in the video is Kyary in a completely pink outfit, as a young actress chased by paparazzi.^[8][9] The second one is a Kyary wild and free, dancing however she wants with foreign dancers.^[8][9] The third character, clad in all manners of black clothes,^[9] is Kyary fighting in a majestic animated world.^[8] Several scenes show Kyary and her problems, all in typical Kyary humour.^[8][10] The doll she is holding is similar in style to characters by famous Japanese artist Takashi Murakami.

Collaborating with the staff that has been present since her debut, and strictly following schedule, the scenes for the video were shot in one day in February 2015.^[11] First, in the cold metropolitan outdoors, they shot the scene where she's a celebrity wearing an outfit referencing "Legally Blonde", with a puppy plush toy and with a splash-curl (外ハネ) hairstyle.^[11] The shooting then moved to the studio in Kanagawa, to the scene featuring the outfit with the main pastel colors.^[11] While the color patterns are soft, with washed pink and soft yellow, the concept of "strong woman" is brought out with angular objects complexly handled.^[11] Then, with animation and a black outfit, a striking new side of Kyary is expressed.^[11] Then, as foreign artists are first brought into a Kyary production, a scene depicting difficulty in synchronizing hand gestures is shown.^[11]

The scene in the video where she sings in a microphone shaped like a walkie-talkie is a direct reference to Sekai no Owari's music video for Dragon Night, as Kyary had been dating singer and songwriter Fukase, and she wanted to make this fact public herself.^[12] Quotes from Kyary on the matter: "The point was to try and feature some personal and societal concerns in the video in a unique way." "Talking with music producer Yasutaka Nakata and video producer Jun Tamukai, I said 'Kyary has to do it that way', and many scenes barely got included".^[13]

Credits for the music video:^[11]

• production - direction - Jun Tamukai
• stylist - Kumiko Iijima
• hair & makeup - Minako Suzuki
• producer - Hiroshi Takayama (TC MAX)

• kyary pamyu pamyu - Mondai Girl [Full ver.] on YouTube
• kyary pamyu pamyu - Mondai Girl [Short ver.] on YouTube