Monkeybuzz

Monkeybuzz was founded in 2012 by Lucas Repullo, who was 20 years old at the time.^[2] Inspired by international publications such as Pitchfork, Repullo sought to create a professional music journalism outlet in Brazil. The project was launched after a lengthy preparation period, with more than one hundred album reviews ready upon release.^[2] The outlet's language is informal and explanatory.^[3]

In 2013 the website introduced "Monkeybuzz 2.0", a redesigned version with a more visual layout, improved navigation, and a built-in music player based on SoundCloud.^[4] In its early years, the platform received consulting support from Escola Superior de Propaganda e Marketing's (ESPM) business incubator^[2] and later collaborated with Balaclava Records to organize live events.^[5] Monkeybuzz was also integrated into MTV Brasil's online portal, expanding its visibility.^[1]

By 2014, Monkeybuzz's social media following, particularly on Facebook, had reached tens of thousands of users, comparable to that of established Brazilian music magazines.^[1] It has been identified in academic literature as one of the most relevant specialized music platforms in Brazil,^[1][3][6] particularly in the promotion of alternative and independent music,^[1][2] and topics that are rarely discussed in music journalism.^[3] To mark its fifth anniversary in 2017, Monkeybuzz curated a series of monthly shows at the São Paulo venue Breve, featuring local bands.^[7]

On 5 November 2025, Repullo announced the end of Monkeybuzz's updates, keeping the site's archives on air.^[8]

• Official website