More More (song)

The music video for "More More" features the forty-seven life-sized cardboard cutouts of Otsuka placed at iconic landmarks across all forty-seven prefectures of Japan. The concept was driven by Otsuka’s desire to "create a single work with people across the nation" and to "involve as many people as possible." The video showcases these cutouts interacting with locals, tourists, and even animals at various tourist attractions.^[4] The production of the music video was extensive, involving over 250 people and more than 200 hours of filming.^[4] The cutouts were manufactured at a paper factory, shipped to each prefecture, and photographed in multiple poses, with the entire process from conception to completion taking approximately four months.^[4]

Otsuka herself described the project as a way to "greet" people across Japan, stating the following: "In the 10 years since my debut, I’ve traveled across Japan for shootings, events, and live tours, and it’s been so much fun. But I realized there are still so many places I haven’t been to. My actions have been small, and I want to go more places and see more of Japan. So, as a greeting, I sent my panels out first. They really went there, really met the local people. The surreal and emotional experience, along with the beauty of Japan, only makes me want to visit more."^[5]